Ireland – Market research services – TG4 and RTE Raidió na Gaeltachta Survey of Irish Language Audience

Summary

Lot 1: Survey Of Irish Language Audience For TG4 And RTÉ Raidió Na Gaeltachta TG4 and RTÉ Raidió na Gaeltachta are inviting applicants to operate a viewer and listener panel. The overall aim of this research is to understand the viewing and listening habits, content needs, satisfaction levels and perceptions of TG4 and RTÉ Raidió na Gaeltachta among Irish language speakers on the island of Ireland. The panel will be run through the Irish language. This tender is coordinated by TG4 and RTÉ Raidió na Gaeltachta, who are responsible for gathering and analysing audience insights on behalf of their respective organisations The new panel must start to report no later than 1 January 2027. Lot 2: Survey of Cúla4 Audience for TG4 This lot is a requirement for TG4 and does not apply to RTÉ Raidio na Gaeltachta. This could be delivered as a standalone proposal or as an extension to lot 1 (including a children’s panel or an extended panel of parents/guardians). We welcome tenderers suggestions regarding best practice in measurement of younger audiences.

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